Notes
Short essays on the problems I work on. Demand that converts, the foundation under predictable revenue, and the human side most operations people skip.
Between pre-sales and sales sits the least-watched, most expensive gap in the funnel. Here is what is usually broken in it.
It is rarely about the spreadsheet. It is about the data underneath it, and why nobody trusts it.
The most technically correct CRM is worthless if the team works around it. Adoption is the real metric.
I publish on LinkedIn first. The ideas that earn a second look grow into the notes here.