Growth · Marketing Operations · B2B SaaS
I lead growth and marketing teams, and I build the revenue operation underneath them. At Nola that meant CAC down 76.8% and revenue up 569%. Same person for the campaign and for the system that makes the number repeat.
The state of the field
The cause is rarely the strategy. It is the foundation underneath it.
That foundation is the half of growth almost nobody owns. I own both.
The causal loop
Most growth stops at the campaign, and most operations never asks how the system feels to use. I work on both sides of that line.
Skip the first step and the other two never happen. That is why I start with the people.
The machine already moves faster than we do. What holds revenue back is rarely the technology. It is the human decision nobody wrote down.
One number, in context
Sales connection rate, rebuilt with automation.
Ten SDRs were reaching fewer than four in ten leads. The answer was routing and automation, not headcount: connection reached 95% with three people.
No pitch here
Notes on growth, demand generation, CRM adoption, and the human side of automation. No pop-up, no pitch. Just the work, thought out loud.
